FHS Students Pitch Business Models to Industry Experts at Texas Tech

By Taysha Williams – Program Director, Innovation Hub at Research Park

Frenship High School students participated in the Red Raider Startup Program at Texas Tech University’s Innovation Hub and Research Park April 11-13 where they had a chance to create a business plan for a company or product and make a sales pitch to a professional investor panel. Frenship was represented in each 1st, 2nd and 3rd place presentation.

The students arrived on Thursday and were immediately selected into teams. They had an hour and a half to come up with an idea that their team would want to work on over the course of the program. By dinner, the teams were giving their elevator pitch to everyone. Next, they went through a learning module that taught them about value proposition and customer segment. Each team then went back to work to identify what value proposition their idea or product had and who they will target as customers.

The next morning, the teams learned about customer discovery in a classroom module and then were bussed to the TTU Student Union to conduct customer interviews. It was incredible to see how the students got out of their comfort zone and really talked to potential customers about their ideas. The teams came back to the Innovation Hub and worked with their teams on dissecting the information they received from their customer interviews. By 4 pm on Friday, the teams were practicing their pitches with Innovation Hub mentors. It was incredible to see how far they came in a couple of hours.

The final presentations occurred on Saturday at noon in front of an investor panel. The panelist were very impressed with how well put together the presentations were.